Thursday, March 19, 2009

RateTiger at ITB 2009


What happened? Last thing you know is that the economy is expecting a horrible year and next thing you hear is that the organizers of ITB 2009, Berlin, Germany, reported an increase in attendees as many tradeshows across the world experienced a fall in visitors.

RateTiger attended with its own stand in the technology section (Hall 8.1). We returned with a similar stand design as WTM 2008 to reinforce our position as a leader in the online channel management industry.

As European Seal of e-Excellence awards winners in marketing of innovation RateTiger received significant interest from visitors especially with our luxurious discounts and offers to celebrate our award win.

International and German hotel companies had their brand presence but the number of people representing chains were down from last year. The key concerns for hoteliers seemed to be that the future is uncertain in relation to the economic downturn. The feedback we received was that hotels are looking at more distribution channels while expecting much quicker returns.This was extremely prevalent among clients in the Asian Market. As a natural consequence, the time spent on channel management has and will increase significantly hence the extreme interest in our products.

Sunaina Jagtiani, UK Sales Manager commented: “The great thing about the show is that I got the opportunity to speak with the decision maker or the influencer with regards to online channel management and sales. I met with several potential clients in the Asian market and Sudhir our APAC SM will be following up on those leads.”

Keith Povah, Director of Sales said: “The sales managers found some clients were a little hesitant to invest in software as there are so many dreadful stories about technology companies going under. Being present at the show showed potential clients RateTiger’s strength and stability with our commitment to deliver and also gave us the ability to provide insight into why channel managers save time and make money”

Hoteliers were keen to discuss current needs and how RateTiger would best solve those. Furthermore, a big part of the discussions were about the newly launched products RTStrategy and RTCorp, first available during ITB 2009. The feedback from customers makes us believe that both products hit market needs.

Ulf Guldi, German Sales Manager, his first exhibition as part of the RateTiger team: “I must say the show was great. I have attended quite a few ITB’s in my travel industry history, but I never had so many qualified meetings. We definitely achieved a lot of success from the show and numerous interesting and hot leads from single hotels and smaller hotel groups.”

There was a constant buzz on the RateTiger stand and we have some big announcements to be made in the coming weeks following partnerships we secured with leading vendors and hotel groups.
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