Tuesday, July 14, 2009

HITEC 2009

Hospitality Industry Technology Exposition & Conference, HITEC, is today considered one of the world’s largest hospitality technology events. It took place from June 22-25, 2009 at the Anaheim Convention Center in California USA. RateTiger was represented by Sascha Hausmann, COO and Phil Stiles, VP of Sales.

As expected the attendance was lower than in previous years by around 35 to 45%. The main theme of the event was partnerships and product launches. Many travel technology companies announced partnerships and integrations to further help the industry offer seamless connectivity and better technologies.

At HITEC we announced our integration partnerships with Trust International and Micros as the travel industry moves towards automated online distribution. Seamless connectivity remains the priority for PMS / CRS companies and channel management is now used to supplement where XML seamless connectivity cannot be established technically or from a ROI perspective for existing key players.

A new addition to this year’s HITEC was the Roundtable session, one of which was hosted by RateTiger. Sascha led a discussion on - ‘Maximizing revenue during turbulent economic times: has seamless connectivity failed?’ He considers Roundtables to be a good concept which encouraged considerable knowledge exchange and he would like to see this becoming a regular feature at HITEC.

The Twitter discussion had the most successful roundtable attendance Digital and social media is what hotels are focusing on to get those ‘more-than-ever important’ travelers’ attention. So gear up people!

RateTiger also hosted a tutorial session on ‘Channel Management and the traditional reservation system’. Phil and Sascha had a good audience who understood the relevance of the topic and requested further information to make better buying decisions.

This year’s event turned out to be more of an exhibitor-meet-exhibitor show than a visitor-meet-exhibitor show. RateTiger did meet with some hoteliers and provided product demonstrations. Their feedback conveyed their trust in our brand and made us aware of the fact that RateTiger is identified as a company which innovates constantly and has relevant new tools to offer, which is what we continually aim for. HITEC rocks!
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