Monday, November 9, 2009

ITB Asia 2009

ITB Asia 2009 which took place at the Suntec Exhibition & Convention Centre, Singapore, was worth the value of time and resources we spent planning and exhibiting there. It was the perfect setting for an Asian travel tradeshow and I am glad the second edition of the three-day B2B show has maintained its growth despite recent economic challenges.

This was our first participation in an Asian tradeshow; Sascha, Keith and I were quite excited to see how it would turn out. I had a large number of appointments and many delegates dropped by. The interactions went really well and now back in Delhi I have already done quite a few product demos with the newly built contacts.

We were amazed and pleased to see the reaction we got from fellow exhibitors and visitors, mostly hoteliers. They were aware that RateTiger offered premium quality products and they wanted to get a first hand feel of the software. We obviously were geared up to show them the tools and how it can help them.

The event presented us with an opportunity to network with Asian hoteliers, online travel website owners as well as travel agents, all of whom form a crucial part of our prospective audience. ITB Asia managed to attract the right mix of people with nearly 43% from accommodation sector, tour operators and travel agencies made up 31%, while tourism organizations and associations accounted for 10% of the audience.

Infact to translate its success - the show had 679 exhibitor organizations, among them one was RateTiger. Along with that 553 vetted quality buyers from 50 countries were present and nearly 18,000 buyer-seller appointments took place.

I look forward to ITB Asia 2010 and I am sure it is going to be bigger and better.


Sudhir Ghildiyal is Sales Manager - APAC at eRevMax. He is responsible for sales of RateTiger products in the Asia Pacific region. Sudhir is based out of Delhi, India and can be reached at sudhirg@erevmax.com
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