Wednesday, December 8, 2010

World Travel Market 2010

For the fifth consecutive year we have exhibited at this leading industry event. This year saw an increase of delegates by 10% on 2009, a larger excel centre and a completely new layout. Our brand new position within Global Village and a slightly larger stand put us in a prime location close to the Travel Technology area.

The Tiger team of 20 representatives walked the halls to meet hoteliers from all parts of the world accounting for over 150 pre-arranged meetings. Attendees were RateTiger branded with our annual sponsor of the lanyards for the name badges raising the visibility of our attendance throughout the venue.

With our new position on stand GV545 we had much more room and seating to accommodate hoteliers who wanted to discuss products and services or be given a demonstration of our RTSuite product line. Our exhibit was buzzing from the moment the doors opened to the moment they closed with Tiger Time being an effective end of day event. We ran a prize draw to win a very large tiger with people stuffing their business cards in the box to get their hands on the spectacular beast.

Visitors were very keen to get their eyes on the new guest review management tool that had been launched just a few days prior to WTM. RTSuite Review received a lot of interest over the four days; this was spurred by the fact that guest reviews online was the year’s hottest topic, with TripAdvisor stealing numerous large crowds for their presentations and discussions.

The team came away with successful smiles on their faces but with very tired eyes.  Now it’s time to prepare for the next largest event – ITB Berlin.

Monday, December 6, 2010

BAHA Conference and IT Exhibit, November 25th 2010

The BAHA Conference and IT Exhibit is a one-day annual conference of BAHA which is the UK's leading educational organisation for professionals involved in financial management, revenue management and IT within the hospitality industry. British and international delegates attend to get an informed and cutting-edge view from an international line-up of inspirational experts, all recognised and respected in their own field, about the latest key financial, revenue and IT management issues and developments.

Another first for RateTiger with a very encouraging experience. The event had a high quality of hotel delegates comprising of Revenue Managers, Group Revenue Managers, Managing Directors, Financial Controllers, and IT Directors which made it a perfect audience for RateTiger. There were approximately 22 exhibitors (including IDEAS, Easy RMS, Rubicon, and XN) and 450 delegates.

The delegates received us very well due to the relevant content of some of the workshops and it gave us a great networking opportunity especially for small to medium sized groups.

This event has excellent potential especially as the organization repositions itself beyond accounts to include financial and revenue managers providing interesting and educational sessions on revenue management and channel management techniques

Casey Davy - Sales Manager UK
John Seaton - Sales Manager Global 

Thursday, November 25, 2010

Phuket Hotel Show

The Asian Hospitality and Travel Show is a showcase of hotels selling their rooms to tour operators, who attended as buyers (1st - 3rd October 2010, Phuket

Over 100 hotels and resorts exhibited at the event therefore we had easy pray. They welcomed me to their stand for vibrant conversations on their sales strategies and what they were looking at achieving in 2011. Many however felt their manual process updates were effective to-date and the number of channels was not affecting the operations.

This is a good event to check on the status of the market and how it is performing. I look forward to revisiting in 12 months and seeing how the market has matured.

Kenneth Yeo (Mr)
Sales Manager, Asia Pacific

ITB Asia - October 2010

This was the second year that RateTiger attended ITB Asia as exhibitors.The turnout was a good mix of hoteliers, technology companies, OTAs and tourism boards etc. Technology companies like Sabre, Travelport and couple of our competitors were also present this time. About 6,500 trade visitors, up by 5-8% from last year.  Our target, the Hotel exhibitors were 38% of the total exhibitors, which includes Hotel consortia groups, mid-range hotel chains, handful of International hotel chains & independent hotels in Asia, Middle East, India & some key EU cities.

Sudhir:  We were busy with meetings with hoteliers both on and off the booth. I met a lot of hotel groups this time with approx 25-30 new leads.  It was good to see those hotels where we already had a discussion about our products.  Yes, I am sure we covered all the hoteliers present in the show.

Angela: The turnout was good as most Hoteliers had heard or aware of Revenue/Channel Management distribution tool in place.  Our “Tiger Time” party was easy to manage as we have small crowd coming in staggered timings. Our GDS partners, Abacus, Sabre, Travelport/Galilio were our alliances and endorsing our products to Hoteliers. OTAs & Media partners gave us an extra helping hand by introducing hoteliers to us.

This has been a busy time for the Asia sales team with four key travel trade events occurring in close succession; PATA, ITB Asia, WTM and CITM with some hoteliers dropping off ITBAsia and PATA.

Sudhir Ghildiya & Angela Wong
Asia-Pacific Sales Team

RateTiger presentation, Nice, France

With representatives looking after their own regional markets it’s important to occasionally stop and go local. I decided to host an Introduction to Channel Management event in Nice for hotels in the area to find out how they can further improve their online sales.

I invited three existing client hotels to host 13 hotels unfamiliar with channel management and RateTiger. It went very well, in the end my client hotels were doing most of the work by casually talking to the attendees about RateTiger and our premium channel manager.

On going to a more local level of sales activity it’s fascinating to see the level of knowledge and awareness of online sales and the impact the OTA environment has on bookings for hotels. It’s definitely important to continue to educate the industry on the possibilities of online sales and how to improve revenue. 

Stefan Casimir
Sales Manager France

Presentation at hotel school, 20 October 2010

At RateTiger, we see ourselves not only as technology providers. Besides offering state-of-the-art software solutions, our aim is to educate the hotel industry comprehensively about online distribution and marketing, pricing strategies and revenue management. We are hotelier’s consultants rather than a mere software supplier. Hence, we have been offering intensive training, seminars and workshops to hotel practitioners from the start. Moreover, considering today’s students are tomorrow’s hotel managers, we believe it is key to educate the future generation as early as possible, that is, while they’re still at hotel school or university. However, whilst many teachers are open for new developments and keen to offer their students first-hand-insights into digital trends, others aren’t willing to change a long-taught curriculum, which would force them to learn something new themselves. Hamburg’s ‘Hotelfachschule’, in Germany’s north, is happy to have a teacher of the former category.

This teacher, Ansgar Jahns, believes in a practical approach to hotel studies. In his course, students learn about sales and revenue strategies, while concurrently using their new knowledge to analyse two renowned hotels that participate in this project. He has also invited RateTiger to give an overview about the online hotel market and its risks and chances; to inform about the necessities in channel management and benchmarking; and to present our products. Following this invitation, Ulf G. Guldi, RateTiger’s Sales Manager for Germany, Austria and Switzerland, took the trip to Hamburg.

On 20 October, 11 students in their 20s and early 30s, all of which have finished an apprenticeship in a hotel earlier and are now studying for two years to finish a BA in Hotel Business, proved as keen listeners and willing to discuss figures, tricks and trends. Even the school’s director did us the honour and not only welcomed us at the door, but also attended the first half of the session, eager to learn himself. Ulf’s overall overview about the development of online bookings and OTAs was followed by an expert introduction to channel management and its techniques. A lively discussion followed, during which many students compared Ulf’s information to the experiences gained at different hotels. A former hotel pro himself, Ulf had a lot of tales and anecdotes to tell, from his times as Sales Director for various renowned hotel brands. After a necessary break, the students got introduced to RateTiger’s software solution RTSuite. By means of a product demonstration, Ulf presented the features of RateTiger’s benchmarking tool Shopper and the channel management system Allocator. Once more, many questions followed and lead to a productive discussion. Ulf’s resumes: “It’s been great to see the interest of the new generation! They have a strong desire to learn about the online market and supportive technology. It’s a wonderful opportunity to share our knowledge and learn about their needs at the same time. We’ll certainly continue our aims to educate besides selling.”

Scheduled for 2, the session lasted 4,5 hours. All students stayed until the end despite their timetables and postponed work commitments where necessary.

Thursday, October 28, 2010

Mahalaya Celebration 2010

The Kolkata team at eRevMax welcomed Goddess Durga on 7th October through a small evening celebration. We all turned up in our full festive fashions and decorated the office in an attempt to win some coveted prizes.

The festivities started with a cultural song followed by participation from all members for the various competitions which included traditional dance (Dhunuchi Naach), Uludhwani contest, slogan writing and memory games.

The Departmental Decoration trophy attracted a lot of interest and the teams started preparations well in advance in order to conceptualize different themes for decoration. Using an innovative theme and brilliant decoration, the Customer Support team emerged Winners closely followed by RTConnect team who finished second while the Finance team won a special third prize for their tribal Durga decoration.

Sandeep Jha and Anita Guha won Best Dressed Male and Best Dressed Female prizes respectively for their traditional and ethnic attire.

I will cherish this Mahalaya celebration for a long time to come as this was the first time I saw a corporate house allowing employees to celebrate a festival whole-heartedly.  It felt as if we all came out of the box and enjoyed the evening to its fullness. We will keep these wonderful moments with us now and forever with the hope 'Aaschhe bocchor abar hobe'.

Mohua Dey has recently joined eRevMax and is a Sr. Content Executive. She is based out of Kolkata and can be reached at

Friday, October 8, 2010

International Sales Meet 2010

The International Sales Meeting stayed in the home country of RateTiger's operations office. The team in London traveled south bound to the British coast to my home town Bournemouth, here the rest of the international sales team joined us for four days of intense team building, strategy deliberation and skills development. This was the first time I had been in the same room as all our global reps and it was a great way to learn more about the specific regions and how the marketing and communications campaigns are working.

Our VP International Sales, Keith Povah, organised a very thorough but fun and engaging itinerary. Surrounded by our Management Team and Board of Directors, our sales managers demonstrated their success over the past 12 months and the opportunities that lie ahead.

Our new VP RTCorporate, Keith Watson, told me “The ISM managed to combine the sharing of information amongst a large team with the chance to get to know them better in a non-work environment. The sessions allowed for many different topics to be covered, which for a new starter is a great introduction.” Having only been in his role for a few weeks it seems this was the perfect intro to the madness of the Tiger!

Casey Davy, our UK Sales Manager (while he had to stay home – no international travel for him) said “There were great training sessions to expand and reinforce product knowledge,  opportunities for knowledge sharing, and exercises to help develop individual skill sets and overviews of strategic sales and marketing plans.  It was also an opportunity for Management to share with the team the big picture, corporate goals, and development within our budding company."

While our US team did get to travel halfway across the world, from Orlando our Sales Manager Sandy Fanucci also a new member of the team said: “I have been in sales for over 9 years and have participated in many Regional/National Sales Meetings. I have to say this is honestly the first one I enjoyed as much as I did. The meeting format was perfect. Sitting in meeting rooms all day, consecutive days in a row can be very rigorous for someone that’s used to being on the go. So the fact that we got what we needed from a full day’s meeting then a “day break” in between with LOTS of fun was ideal.“

The ‘day break’ she is referring to was a day of Paintball. All members of the team conscientiously participated. The groups, split in two, came out winning four games each – although the hot dogs were much to be desired.

Following the ISM, the team is now back at their desks rapidly working through developments and ideas that came from the session. It’s non-stop for the Tiger! 

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at

Tuesday, September 28, 2010

Monday, September 27, 2010

Hoteliers’ Connect: Bangalore

Earlier this month, I got an opportunity to host leading Bangalore hoteliers at an evening event organized by RateTiger. The idea was to provide a social platform for hoteliers to connect over cocktails while sharing vignettes of their channel management experiences.

With 25 hoteliers present, it was a cozy get-together with every member being very warm and forthcoming with their strategies, suggestions, challenges and queries. Some of our client hoteliers were present too and were happy to share their experience of new channel management modules that they have been using in RateTiger.

As the evening wore on, everyone embarked on a stimulating discussion on revenue strategies. It turned out to be a productive day for them, they also realized that they have not really interacted earlier and many had met their counterparts from other hotels for the first time. They just knew and viewed each other as competitors and not as industry peers. I was so glad to have modified their outlook and they were appreciative of our effort for having hosted such an interesting meet.

Chancery Pavilion was the chosen venue for the evening and being a RateTiger user they were happy to be part of this event. I look forward to doing similar events in other Indian and Asian cities so as to help Revenue Managers meet up outside work and share their valuable experiences with each other. And with our technology, I am sure we can further help revenue managers achieve increased online sales and optimize revenue.

Sudhir Ghildiyal is Sales Manager – Asia Pacific at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of India and can be reached at

Monday, September 20, 2010

eRevMax Football Tournament 2010

On 28th August the Kolkata sky was overcast with dark malevolent clouds which burst into heavy showers on and off. The outfield was wet and there were even puddles across the pitch; hardly an ideal situation to play an outdoor game, let alone a Football Tournament. Try as much as they might but the elements of nature never stood a chance when it encountered head-on, the indomitable spirit of Team eRevMax who were out for a spirited game.

With full attendance from all six participating teams, the game started with much cheer and fanfare. The teams led by their captains - Royal Blue (Suvranshu Mohanty), Dark Blue (Pushparghya Mandal), Olive Green (Surajit Kar), Green (Abdul Hasan), Yellow (Kaushik Kapat) and Red (Briti Sundar Biswas), looked every bit international. And why not? Along with the Kolkata members we had Ragnar Strerath, VP Product from our Germany office and Jorge V Rico, Project Manager – RTConnect from Spain who were here on a business visit. We also had our new French MM who joined the Kolkata office just a few weeks back – Frank Tchere who is originally from Ivory Coast, USA. So it was a team comprising members from across continents and what a beautiful game they played!

After a series of games, teams Royal Blue and Yellow emerged as the top contenders in their respective Leagues. The teams in second position were Dark Blue and Green. After a nail-biting match, Team Dark Blue emerged winner for the third position under the able captaincy of Pushparghya Mandal.

The finale was a nerve wrenching game; it went into extra time, at the end of which both the teams had scored 3 goals each. With no definite result, the referee announced penalty shoot-out. Team Yellow played a tactful and patient game emerging as winners for the coveted Trophy.

Except for a toe injury suffered by Surajit Kar, Captain - Team Olive Green, the games went pretty smoothly. After an exciting afternoon, Udai Singh Solanki, MD India presided over the prize distribution ceremony and awarded the Champion’s Trophy to Team Yellow and Jorge Rico presented the Runners-up trophy to Team Royal Blue. The Best Goalkeeper title went to Sumanta Pramanik while the Best Scorer title was picked up by Joydeep Chakraborty; Ragnar Strerath did the honors for these two young men.

At the end, what did we all say? eRevMaxians Rock… Long Live eRevMax :-)

Kushal Dasgupta is Market Manager - Austria, Czech Rep., UK & Ireland at eRevMax and is responsible for providing product training and handling client queries. Kushal is based out of Kolkata, India and can be reached at

Friday, September 17, 2010

RateTiger - Paradores Training Day

It was a successful day of training with Paradores after a long road of joint collaboration. The training was organized jointly with Juan Manuel Merino and Javier Blanco from Paradores and Nuria Bermejo, Key Account Manager RateTiger with me coordinating the session.

Over 70 people attended the session at Parador de Alcala de Henares on September 13, 2010, eager to learn and start using our tools. Optimism filled the room with full support to incorporate it as they have the certainty that RateTiger provides an opportunity to manage their online sales and obtain privileged information to reinforce the strategy of online growth to Paradores group.

Paradores de Turismo is a publicly funded limited company with eight decades of history and which currently manages more than 90 hotel establishments thanks to the work performed on a daily basis by its thousands of employees. Many Paradores properties are located in nature reserves and in historic buildings, such as castles, palaces, convents and monasteries. 


One of the aspects that has endured in time and which characterizes Paradores de Turismo is its mission –
“Paradores is a tourism policy instrument which projects the image of modernity and quality of our tourism abroad and which contributes to the territorial integration, to the recovery and maintenance of Historical and Artistic Heritage and to the conservation and enjoyment of natural areas, all the while functioning as a driving force behind the set of revitalizing actions in areas with reduced tourism or economic activity.”

A corporation with just one shareholder, the Spanish state, Paradores de Turismo is also an instrument of the government’s tourism policy, as well as a leading company in the Spanish tourism sector which obtains important benefits which nourish the public objectives for which this company was created.

Pilar Sanchez Aita is Sales Manager - Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at

Tuesday, August 31, 2010

Tiger’s Supremacy Evokes Fear!

Someone has fallen prey to the Tiger's stealth, with their recent attempt to rattle the Tiger’s cage falling flat. Our Tiger’s growl is enough to scare them away!

The Tiger is indigenous to the global hospitality jungle and is considered the king by one and all. In a poll conducted by Animal Planet, the largest of the big cats was voted the world's favorite animal. 

It’s fierce and commanding rate attention ensures weaker predators are kept at bay. Smart hoteliers know that premium products deliver the right results. You cannot be cheap in offering Rate Parity as it is only one of many parameters. 

The Tiger takes a noble and discerning approach to help his streak of hotel cubs maximize revenues in the growing e-marketplace. 

This Tiger is your weapon to guest booking survival.

Monday, August 23, 2010

NBTA International Convention & Exposition 2010

Earlier this month, I was in Houston to attend the International Convention organized by the National Business Travel Association, the leading Association for the corporate travel community. The event included a full schedule of educational seminars as well as an exhibition floor for travel buyers & sellers to interact.

I was excited to see a gathering of over 6000 attendees from all sectors of the corporate travel vertical including corporate travel executives, airlines, hotel groups, transportation companies, corporate travel management companies, meeting planners and technology companies.

The convention began with the announcement of NBTA’s plan to aggressively pursue a more global approach and its rechristening to Global Business Travel Association (GBTA). This was followed by educational sessions covering various aspects of corporate travel.

Key speakers focused on the recovery of the industry over the past 3 quarters with an expected increase in rates for 2011. One of the main topics of conversation was the increase in unbundled fees in the airline industry and the possible implementation of these in the hotel industry to give hotels the opportunity to increase revenues.

I found NBTA Convention to be the perfect platform to introduce RateTiger’s real-time hotel rate benchmarking tool – RTCorp to the corporate travel managers. The corporate travel industry is at a point where corporates need to be able to benchmark their contracted rates so that they can obtain the best possible rates for their companies.

Traditionally corporate travel managers used to contract their hotels once a year for the year. However with the advent of hotel yield management, hotel rates are changing consistently, sometimes on a daily or even hourly basis. RTCorp gives travel managers the opportunity to evaluate their contracted rates against the OTA lowest published rates and provides them with the reports necessary to approach and re-contract their hotels.

Our presence at NBTA helped educate the travel managers as to the value of benchmarking their contracted rates against the OTA rates. Our direct meetings generated a lot of interest amongst the attendees and we found corporate travel managers understanding the need for a benchmarking tool to help them negotiate with their travel suppliers harder and get a better and open deal.

Overall it was a great experience and kudos to NBTA for putting together a very well organized and meaningful event. I look forward to attending the next convention but with a different name – the GBTA International Convention 2011 ;-)

Mark Neter is International Sales Manager at eRevMax. He is based out of US and can be reached at

Thursday, August 19, 2010

eRevMax receives ISO recertification

After the recent ISO audits, eRevMax has been recertified ISO/IEC 27001:2005 for the quality of our Information Security Management System (ISMS) that ensures the product portfolio is compliant with international and local security best practices. The initial certification was completed in 2007. 

Stage I and II Pre-assessment Audits were performed by DNV. Following thorough reviews, DNV recommended eRevMax for re-certification in August 2010.

The eRevMax Kolkata office was fully examined during the process. The office was abuzz with activity during the audit days everyone curious to find out how other departments performed. It was important all the departments maintained conclusive records and adhered to all rules and requirements. The auditors were impressed with our awareness level and happy to recommend eRevMax.

The Information Security Management System has assured our systems are fully robust and effective providing our customers with ultimate data security.

Rajib Roy is Chief Information Security Officer (CISO) and Sr. Manager – Administration at eRevMax. He is based out of Kolkata, India and can be reached at

Tuesday, August 17, 2010

eRevMax’s Monsoon Party in Kolkata

eRevMaxians in Kolkata had a fun filled day on the last day of July when we all went to Wet o’ Wild, Kolkata’s water park, to celebrate Monsoon. What better way to enjoy the season then getting drenched in a wave pool with family and colleagues!

The most popular water game proved to be handball; we split ourselves into teams and held a series of matches. With the DJ belting out popular dance numbers, it was a perfect scenario for a day out in the water. 

There were various water rides and a huge waterfall, since we were such a large group the park looked like we had booked all of it. After all the rides, water games, splashing, diving, and some rain dance as well, we changed for the evening party and assembled in a small banquet for more games, this time dry. 

Post-refreshments we hosted a series of party games including the old favorite musical chairs, dumb charades, dancing and talent contest. There were prizes for all and the kids had an awesome day. Check out some pictures to see us in action.

Sujay Ghosh is Sr. Content Writer at eRevMax and is based out of Kolkata. He can be reached at

Monday, July 26, 2010

BHA Annual Luncheon

The BHA Luncheon event was an extension of our partnership with British Hotel Association. It took place in the Great Room of the Grosvenor House Hotel on 29th June and had a great turnout of over 700. 

We had the pleasure of inviting both clients and partners to intermingle over a great meal; we were joined by Bridgestreet Apartments, English Rose Hotels, Expedia, The Leonard Hotel, Supranational Hotels, and St. Giles Hotel. 

The BHA Luncheon this year was more special because it ended one era and welcomed another as the CEO Bob Cotton stepped down and the current CEO Ufi Ibrahim stood at the helm.

For us, this was another great opportunity to re-establish contacts with many hotel owners and directors and network with industry peers.

Casey Davy is Sales Manager - UK at eRevMax. He is responsible for sales of RateTiger products in the region. Casey is based out of London and can be reached at

Tuesday, July 13, 2010

AHP Hotel Distribution Seminario

The last day of June saw the Association of Hotels of Portugal (AHP) organizing a seminar on Hotel Distribution. It brought together a group of experts in the area of hotel distribution to advice hoteliers on best available tools and latest trends in hotel management, online distribution and channel management.

An increasing number of tourists make their hotel reservations via the Internet. Also though the economy is recuperating, it has not held back Portuguese people from traveling. According to "The Travels of the Portuguese in 2010" study conducted in May this year, the Portuguese say they want to travel at least once this year. This has further made hoteliers more optimistic about business and has enhanced the need to distribute online to ensure they get their fair share of bookings from this dynamic medium.

The seminar was therefore a great platform to present directly to owners and hotel managers, marketing managers and marketing directors who are the real decision makers. I conducted a presentation on RateTiger and the concept of our solutions which included the advantages of online distribution; how to distribute more and better without changing its structure; how to boost sales team and how to ensure price parity. 

Other presenters included Zoover (Hotel Review sites and their importance); Viatecla (advantages of integrating review sites and how to monitor them) and Travelport/Galileo Portugal (GDS and Hotels). With over 60 hoteliers present it was just the perfect sized audience for making a strong presence amongst them. 

Overall the seminar was excellent and very productive. I received a lot of questions which showed the interest level of the audience and I was also approached for more information on RateTiger products. I look forward to other sessions by AHP as these are quality events which are purely B2B and helps all involved find what they need.

Pilar Sanchez Aita is Sales Manager - Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at

HITEC 2010

The RateTiger USA team attended the annual HITEC event last month. The Hospitality Industry Technology Exposition and Conference (HITEC) showcased the integration of current technology trends and how the industry is being shaped like never before.

Orange County Convention Centre in Orlando was the hub of all the activities, events and power discussions from June 21–24 as it became a one-stop platform for technology experts, hoteliers, travel companies and industry leaders to network and find cost-effective ways to improve company bottom lines.

HITEC remains one of the best B2B platforms for RateTiger meeting many PMS and CRS companies who are looking to extend their existing products. This is our chance to present our powerful back-end tools for vendors and large hotel chains, RTCorp and RTConnect, though it amazes me how much of the industry is playing catch-up with new business revenue models through the internet.

The overall footfall at the show was much better compared to last year and that was a big relief for us. The main RateTiger attraction (apart from myself) was the RTSuite iPhone app demo that we showcased to visitors. Customers liked it very much and were interested in the application.

Tradeshows like these provide us an opportunity to see how customers and the industry in general perceive RateTiger. We always get to hear good reviews and appreciation, which further encourages us to innovate and develop new features and products to serve the sector better. I am already looking forward to HITEC 2011. Congratulations to HFTP for making HITEC so successful year after year.

Bill Goldsberry is Director of Int’l Group Sales at eRevMax. He is based out of Florida and can be reached at

Thursday, July 1, 2010

Publituris Portugal Travel Awards 2010

The Publituris Portugal Travel Awards 2010, considered the "Oscars of Tourism in Portugal” took place on 18th June at the beautiful Tivoli Victoria Hotel in Vilamoura.

Our client, the elegant Internacional Design Hotel was conferred with the Best Four Star Hotel in Portugal title. The hotel’s design concept, great location and extraordinary customer service makes staying here a truly memorable experience for guests. 

The impressive, classical facade reveals an exciting and contemporary interior. Each of the hotel’s four floors has a special theme inspired by world cultures. From minimalism and Zen to urban chic, pop art and African touches, each room is different with images, lighting, textures and colors creating a unique and stylish ambience. 
Celso Terra Assunção (in picture left), Director of Internacional Design Hotel was present to collect the award. The event was superbly hosted by José Pedro Vasconcelos and also featured a concert by Rodrigo Leão & Cinema Ensemble. The Gala was attended by Bernardo Trindade, Secretary of State for Tourism.

We at RateTiger are pleased to have winners on our side and extend our warm wishes and congratulate every member of the Internacional Design Hotel for winning the coveted trophy and making this chic hotel a truly world class property.

Pilar Sanchez Aita is Sales Manager - Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at

Monday, June 28, 2010

RateTiger Academy Distribution Day, Frankfurt & London

After the launch of RateTiger Academy at ITB Berlin, we organized a couple of Distribution Day seminars this month. The first took place on 8th June in Frankfurt, Germany and the second on 15th June in London, UK. 

My colleague Ulf Guldi accompanied our CEO Sascha Hausmann and a couple of Xotels members for the German seminar; while I was at the London session which had our International Sales VP Keith Povah addressing the attendees.

The concept behind RateTiger Academy is to help hoteliers gain better control over travel channels in changing markets including pricing techniques, revenue management, competitor strategies and distribution management.

The Distribution Day was a full day programme focused on helping hoteliers to optimize their online and offline hotel distribution channels. The seminar focused on bringing renewed insight in today's hotel distribution landscape and provided alternative techniques and ideas that can help to increase and optimize revenues and profits. 

The highlights included importance of online and offline business, marketing power of individual channels, cost of distribution & channel contribution and distribution power / yielding opportunities.

We planned to have a maximum 25 members for each session but the London seminar got a great response and we had 27 attendees. The session was very fruitful for the hoteliers and we received a lot of positive feedback. They were very happy with all the information and knowledge sharing on revenue management and online distribution concepts and available technologies.

The newly opened H10 Hotel in Waterloo, London proved to be the perfect location for the seminar. The Distribution Day turned out to be a very fulfilling experience for the attendees as well as the organizing team from eRevMax and Xotels.

Casey Davy is Sales Manager - UK at eRevMax. He is responsible for sales of RateTiger products in the region. Casey is based out of London and can be reached at

The Hotel Industry Forum 2010

I was in Portugal in the second week of June to attend the Hotel Industry Forum. The 4-day event took place at the beautiful Grande Real Santa Eulália Resort in Albufeira, an exclusive resort hotel with the perfect combination of elegant standards and relaxed atmosphere.

The Hotel Industry Forum is a premier business platform for executives who work within the UK and European hotel and leisure industry. The event covers the full supply chain requirements of hotel and leisure group operators.

This weekend event brought together buyers and suppliers from various facets of the industry and enabled us to create opportunities for new business, enhance relationships with existing clients, and share best practices amongst industry peers. It was the perfect forum to not only do business but also build close rapport with acquaintances in a socially charged environment.

I met over 35 hoteliers who could be perfect users of RateTiger solutions in the long run. I also managed to contract some new clients and potential upgrades. Overall it was a great opportunity for networking and building long-lasting relationships, as well as reinforcing brand awareness.

Casey Davy is Sales Manager - UK at eRevMax. He is responsible for sales of RateTiger products in the region. Casey is based out of London and can be reached at

Thursday, June 24, 2010

HSMA Pricing & Distribution Day 2010

Hilton Frankfurt witnessed an interesting event on 14th June when the HSMA Pricing & Distribution Day 2010 took off. The forum aimed to inform members about the latest developments, trends and innovations in hotel pricing and distribution.

I was happy with the structure of this full day event as it allowed members to attend sessions that were relevant for them. The day started off with the welcome address by HSMA Germany chief, which was followed by key note sessions on Market view: Cycles of hotel prices and the impact of the VAT reduction and Hotel vision - future requirements of the hotel industry.

The rest of the event was neatly segregated into three parallel sessions – Pricing, Revenue Management and Distribution. Each session had three topics with expert speakers.

I attended the Distribution forum which started off with CRM Reloaded presented by Anton Hell, CEO hit-CONSULT GmbH. This was followed by a session on Tour operators - Ideas and proposals for pricing contracts with broadcasters, by Peter Neuschel, MD, Agency Neuschel GmbH. The session concluded with a presentation by RateTiger CEO Sascha Hausmann on Channel Management - Yes or no? The session went off really well with many older hoteliers becoming interested in channel management and requesting further details on our solutions.

The day could not have been better with me getting a chance to liaise directly with many hoteliers, revenue managers as well as sales and marketing heads. We received some good reviews about our products and our interactions helped increase the industry’s awareness about the developments and upgradation in RateTiger solutions.

Ulf Guldi is Sales Manager - Germany at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Cologne and can be reached at

IHA Hotel Congress 2010

The German Hotel Association [Hotelverband Deutschland (IHA)] recently organized its Annual Conference from 9 – 11 June in Adendorf, one of the oldest and most beautiful parts of Germany.

Expert sessions on latest developments in the field of Channel Management, Metasearch and Direct bookings, Web Tourism 3.0, Social Media and Mobile trends had packed audiences. Since channel management was one of the key topics, it gave me an opportunity to present RateTiger as the specialist in the field with solutions ranging from benchmarking, allocation to revenue management. This helped raise the level of awareness about RateTiger among the hoteliers present. Listeners became prospects and prospects converted to customers.

The IHA-Get-Together and the Gala evening were culinary delights which fostered networking in a relaxed atmosphere. I really enjoyed attending this well planned event and with good key note speakers and relevant topics, the value of this event increased manifold. With over 150 hoteliers, it was definitely an event worth attending.

Ulf Guldi is Sales Manager - Germany at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Cologne and can be reached at

Institute of Hospitality Annual Luncheon 2010

The Institute’s Annual Lunch Champagne Reception is one of the top networking and social events in UK’s hospitality industry calendar. It attracts an abundance of senior management professionals, offering a fantastic opportunity to share ideas and build new contacts. The luxurious Royal Garden Hotel in Kensington proved to be the perfect venue for the June 8th event.

This was the first luncheon I’ve had a chance to attend, usually the sales team have their mitts all over these events, but fortunately there was a space at our table for 10. An event of this nature gives me the opportunity to find out more about our customers; who they are, how they run their hotel, what their challenges are and what value they find in RateTiger. For a marketer this is all invaluable information that we can use time and time again; anecdotal information that my team can share with journalists and use within our marketing campaigns.

The event itself was jovial with an excellent presentation by Philippe Rossiter FIH, Chief Executive, and a hilarious speech by another speaker. The three-course lunch was well presented and there was a welcoming and friendly atmosphere. It’s exciting to be part of the IoH as it undergoes change to represent a larger sector of the hospitality industry and diversify with more education-led events. I look forward to the opportunities ahead – and another luncheon!

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at

Friday, June 18, 2010

Revenue Management - A Look At 2010

The North California chapter of HSMAI organized an educational luncheon last month at Hotel Adagio in San Francisco. The team brought together a panel of leaders in Bay Area Revenue Management, all experts in their field.

I managed to be there and was glad about my decision. The topics revolved around new Revenue Management Strategies for 2010 & beyond and long term growth strategies for developing market share. Panelists included Gerald O’Rourke from Hilton, Mandy Kam from San Francisco Downtown Marriott Hotels and Gregory Weiss from Joie de Vivre Hospitality and they shared some really interesting insights.

The event was meant for hoteliers and revenue managers. This helped me develop new contacts locally and further popularize RateTiger. For a local event, it was good and I would like to be around for such events.

Bill Goldsberry is the Director of Int’l Group Sales at eRevMax. He is based out of Florida and can be reached at

Tuesday, June 1, 2010

CEHAT Congress 2010

Recently, I had an opportunity to be at Santiago de Compostela, a World Heritage City, and the capital of Galicia in Spain. I was there to attend the eleventh edition of the CEHAT Congress, the Spanish Hotel Association’s bi-annual conference for the hospitality industry.

Being a significant association, CEHAT gets its share of importance and its events are well attended by members as well as the media. The Congress attracted an attendance of over 350 this year. The opening ceremony was conducted by the Minister for Galician Tourism, Carmen Pardo Lopez; President of CEHAT, Juan Molas, and the President of the Hotel Association of Galicia, Hector Cañete del Campo.

During his speech, Juan Molas laid stress on the importance of public – private collaboration to take the industry forward and to help it emerge from the current economic situation. Some of the topics which garnered a lot of attention were "Is the tourism sector in a recession?" and "Analysis of the current situation and its impact on the hospitality industry". Given the relevance of the two topics, these turned out to be the crowd pullers.

The first topic - "Is the tourism sector in a recession?" had the President of Hotusa, Amancio López Seijas sharing his comment – ‘the tourism sector has a young and dynamic business network, and is capable of pushing globalization and that is their best hope.’ The other speakers in this session were Marisol Turro, President of Sercotel and Alfonso Castellanos, CEO of Mindproject, while it was moderated by Carlos Diaz, VP of CEHAT. The panel discussed numerous issues, including the fragmentation of the sector and the inevitable process of concentration which is working, training and the need for labor reform, the relationship with distribution channels, the role of government, the risks of competing in prices and the importance of tending to specialization, the oversupply or depletion model of "sun and beach”.

The other important discussion was on ‘Analysis of the current situation and its impact on the hospitality industry’. Here the speakers included former Treasury minister, Carlos Solchaga, and the President of the Council of Chambers, Javier Gómez Navarro. Both agreed that while the number of passengers and occupancy figures this summer will look like the high season of 2009, the room rates will show a different graph as it is expected to continue falling, and therefore comparison of the margins may not be positive.

The CEHAT Congress is a must attend event for RateTiger and I will ensure I am around here in each edition. I had the opportunity to set-up meetings with many Hotel Groups, Associations and Independent Hotels and it provided an unparallel business platform to foster long-term relationships and also strengthen the unique relationship RateTiger has with CEHAT as members.

Pilar Sanchez Aita is Sales Manager - Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She is based out of Spain and can be reached at