Wednesday, March 30, 2011

Online Revealed, Canada

Online Revealed, the Online Marketing Conference for travel industry professionals has grown rapidly because of its hands-on approach to learning and the pioneering efforts of ‘a couple of chicks’ an e-marketing company that gave birth to this event.

This year Online Revealed celebrated its 6th anniversary at the Sheraton Centre Toronto Hotel. To add to its existing allure, this year it was held in association with the Canadian Tourism Marketing Summit and the Annual Conference of Hotel Association of Canada.

I was invited to be a speaker at a breakout session on ‘Managing Your Online Distribution’, which had a fantastic turnout. During the workshop I covered various topics including online distribution landscape, useful tools for online distribution, finding and working together with online partners, considerations to maximise your online revenue and top tips for selling online. The audience was very interactive which always adds to a great workshop and controversial discussions such as rate parity, commission fees, and online reviews.

It was a great event and I look forward to the next year’s edition.

Casey Davy is Sales Manager - UK at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of London and can be reached at

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