Thursday, September 8, 2011

Newshound: Trends and Reports - Hotel Online Distribution


How much exactly a hotel should invest in Internet marketing in 2012

Allocating the appropriate amount of your property’s overall marketing budget to online marketing can be more of an art, than science. Here’s why you need a significant investment in online marketing to increase direct bookings and key areas to focus your efforts on to realise the highest digital ROI.                                                                                                
http://www.eyefortravel.com/news/hotels/how-much-exactly-hotel-should-invest-internet-marketing-2012

Google, Facebook and TripAdvisor on what’s next for online travel
 Which emerging trends will fizzle, and which will pop? What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will re-shape the online travel landscape as we know it in the next years?                                                                                                    
http://hotelmarketing.com/index.php/content/article/google_facebook_and_tripadvisor_on_whats_next_for_online_travel 

How OTA hotel reviews drive bookingsMove over, TripAdvisor. There’s a new leader of hotel reviews in town: online travel agencies. According to a PhoCusWright study of 27,000 U.S. hotels comprising 65 major brands, two out of every three online traveler reviews were posted to an OTA. The remaining third, or 34%, were posted to a travel review site like TripAdvisor.                                                                  
http://www.hotelnewsnow.com/Articles.aspx/6295/How-OTA-hotel-reviews-drive-bookings

Study: Despite Soft Spots, 2011 Global Business Travel Poised To Surpass $1 Trillion
Global business travel this year will jump 9.2 percent and surpass $1 trillion, according to a Global Business Travel Association Foundation study. That increase would follow an 8.4 percent bump during 2010, which more than offset a nearly 8 percent decline in 2009.                                                                                                                                                                               
http://www.businesstravelnews.com/Worldwide-Travel/Study--Despite-Soft-Spots,-2011-Global-Business-Travel-Poised-To-Surpass-$1-Trillion/?a=trans 
 
RevPAR Growth Momentum Expected to Yield to New Economic Reality According to PwC US Lodging Industry Forecast
An updated lodging forecast released today by PwC US shows that the lodging recovery is largely intact, yet a resetting of the economic outlook has lowered expectations of revenue per available room (RevPAR) growth for the remainder of the year.                                                                                                                                                                  http://www.hospitalitynet.org/news/154000320/4052784.html 
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