Social Media and Review Analytics Guide for Hotel Marketing
While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of your marketing and advertising campaigns.
The TripAdvisor effect: Are online reviews making hotel brands irrelevant?
Take a destination based Google search for Super 8 Motels, for example. On the front page, you’ll see ratings that hotel guests have written about particular Super 8s on TripAdvisor, Yahoo Travel and Yelp. Importantly, the reviews vary widely.
The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your budget for next year, this is the perfect time to take a step back, review the state of the industry as well as your property's successes and failures in 2011, and prepare for a year of driving the most revenue ever through your most cost-efficient channel – the hotel website.
ADR, guest satisfaction: Opportunity and action
This is the first in a series of columns from J.D. Power’s Stuart Greif that analyzes and provides deeper insights into the company’s 2011 J.D. Power and Associates North America Hotel Guest Satisfaction Study.