Monday, November 28, 2011

ITB Asia 2011

The fourth edition of ITB Asia gave a record performance and attracted 7511 trade visitors representing 91 countries. Exhibitors from over 70 countries were represented from as far as Botswana, Finland, Croatia and Iraq as well as partner country Japan who reported an increase in business activity at ITB Asia 2011, reiterating the strength of the regional travel industry despite economic uncertainties.

RateTiger was among the exhibiting team and had a great show. I was there as part of the Asian sales team and was very glad to meet old and new clients as most people attending the show are now aware of our presence in this event. We received rave reviews about our product as well as visibility in the region.

Our discussions with hoteliers and travel fraternity revolved around the benefits of integrating with RateTiger as well as the necessity of Channel Management software in today’s time. Keith Povah, Division President – RTSuite gave a presentation on “The evolving world of hotel online distribution” which was very well received by attendees.

We had a pretty successful show and managed to create various new contacts. I look forward to ITB Asia 2012 which is expected to be bigger and better. 



Kenneth Yeo is Sales Manager – APAC at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Singapore and can be reached at kennethy@ratetiger.com
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