Thursday, February 16, 2012

ASEAN Tourism Forum 2012

I was at the ASEAN Tourism Forum (ATF) last month. It was the first time I attended the event which was a good experience.

ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year ATF is rotated among the member countries. ATF 2012 marked the 31st anniversary since its inauguration in Malaysia in 1981. Indonesia hosted ATF 2012 and I had the pleasure of meeting up with over 300 hoteliers who attended the event along with others from the tourism industry.

The event was dominated by hoteliers from Indonesia; and it was great to meet with them. Topics of conversation revolved around new hotel openings in the region, growth of online distribution as well as new technologies catering to it. The next edition will take place in Laos and we look forward to being there next year.

Michael Atienza is Sales Manager for APAC at eRevMax and is responsible for sales of RateTiger products in the region. He can be reached at michaela@ratetiger.com
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  1. There are many people all over the world who make it a point to save some amount of money so they can go on vacations during their holiday breaks. Because of the cultural diversity, natural wonders and beauties and deep-seated history that they can find in a great number of places across the globe, these people do not mind spending their hard-earned money on these holiday trips.

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