Monday, February 6, 2012

FITUR 2012

The thirty-second edition of FITUR was inaugurated by Prince Philip and Princess Letizia of Spain. The official opening by the Royal Family once again shows its unconditional support for the tradeshow and, in general, the Spanish tourism sector.

I attended the event along with my colleague Cristina Hernandez. We found that the exhibition this year was comparatively smaller due to the ongoing recession and various country representations were missing. However, FITUR made their commitment clear to the online sector, web 2.0, technology, social networking and video marketing among others during FITURTECH conferences.

The discussions at the event revolved around topics like new revenue trends such as Flash sales (Groupon), Social Media booking engines, online distribution, direct xml connectivity, online reputation management and affect of the recession on Southern European domestic travel scenarios, etc.

We had a stand which kept us constantly busy. Overall it was a good show with lot of networking opportunities. Look forward to the next edition.



Pilar Sanchez Aita is Sales Manager for Spain & Portugal at eRevMax and is responsible for sales of RateTiger products in the region. She can be reached at pilara@ratetiger.com
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