Tuesday, August 21, 2012

Tradewinds Hotels and Resorts diversifies product offering with distribution control

Tradewinds Hotels and Resorts Sdn Bhd has increased online bookings by improving its visibility in new markets while diversifying its product offering. The hotel group installed RateTiger’s channel manager, RTSuite, to manage up to 12 channels across five of its nine properties to gain control over room availability and introduce new packages.

Hamidah Ishak, Asset Manager at Tradewinds Corporation said: “We experience excellent occupancy levels during peak season at our Tradewinds Hotels & Resort, but we needed more exposure to ensure consistent sales throughout the year.”

One of the largest hotel owners in Malaysia, the group introduced additional sales channels to expand into China and Taiwan and grab a larger market share. From now the hotel can enjoy
greater flexibility in rate management and inventory distribution and thereby introduce three new product types, Advance Purchase, Discounted Rates and Minimum Night Stay, to offer travelers greater choice.

Find out the full story here


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