Friday, July 5, 2013

Chinese hotel chain signs eRevMax for market expansion and revenue growth

Rosedale Hotel Group has recently partnered with eRevMax to expand its online visibility to further improve market share. Intense competition in the Chinese hospitality sector has made it important for accommodation providers to optimize all demand sources. Online travel booking is growing in double digits in China and is expected to reach USD 48 billion by 2016.

“We chose RateTiger Channel manager as it is considered one of the best online distribution tools in the industry. It helps our Reservations team save valuable time while reducing workload, we can now make all updates directly from the RateTiger dashboard.” said Mr. Louis Cheng, General Manager of Rosedale Hotel Kowloon and Rosedale on the Park. Headquartered in Hong Kong, Rosedale Hotel Group will also be using RateTiger Shopper, the leading price intelligence tool to monitor rate parity across all its channels. This will empower the property with better room rates and price forecasting to generate more revenue. 

Read the full story here.
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