While the concept of Meta search
has existed for a number of years, but recently this method of research has
become prominent within the travel industry. Following a 13 percent annual
growth and a greater number of travellers citing a preference for Metasearch,
eRevMax has partnered with World Independent Hotel Promotion (WIHP), to allow
users of Connect and RateTiger to expand their visibility across Google Hotel
Finder, TripAdvisor, Trivago, Kayak, and WeGo. It is anticipated that this will
boost direct bookings, therefore reducing OTA fees. As a result of this
partnership, tens of thousands of hotels across the world have been given new
and exciting opportunities, according to WIHP VP Martin Soler.
This new partnership will help hotels to increase bookings and revenue for their property, by driving qualified leads from metasearch sites to their own website. This will help them in reducing OTA commissions and improve overall profitability. The advanced tracking available with the service will help hotels to know the exact return on investment for each metasearch channel they are advertising on.