Wednesday, February 25, 2015

The Rise and Rise of Mobility: how it is Changing World Travel - Part 2

Mobile Specific Promotion

True, that a large section of mobile bookers are last-minute guests, but does that mean it’s a channel to sell distressed inventories at a discounted rate? Hardly so. The fact that it’s primarily a last minute distribution channel should be a good enough reason for hotels to hold on to their last-minute best available rate. Treat mobile as a high demand channel and create promotions dedicated to this channels to grab instant attention of your guests.

Smart Pay

The days of carrying your wallet and paying through cash are gone. Paying in mobile sites or within the apps has become easier with Apple Pay- with a single touch. With iPhone, Apple Watch or iPad travelers can pay with breakthrough contactless payment technology within a unique secure gateway. With 62% smartphone users using mobile device for their travel planning, travel biggies are warming up to online wallets to this segment.


Utilize geo-location data

According to Google, geo-location data is going to be the key differentiator between mobile and desktop web. Providing information relevant to your guest’s location will help you to reach out to them more appeal which will lead to higher conversion.


2015 is likely to be year of mobile in travel industry and that is the reason major travel players have come to consolidate in the mobile sector and combine services for a cohesive planning and booking experience. 
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