Friday, November 17, 2017

The Week That Was - November 2017 - Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry partnerships, market performance and some general updates. Read on!!

Expedia Axes Its Price-Matching Guarantee in a Sharp Break From the Past


For years, Expedia.com, the flagship brand of online booking conglomerate Expedia Inc., joined the industry wide practice of claiming that consumers would always get the best prices for travel on its websites and apps. But on October 18, Expedia-branded websites worldwide dropped that long-standing offer.
https://skift.com/2017/10/24/expedia-axes-its-price-matching-guarantee-in-a-sharp-break-from-the-past/



How Booking.com taps AI for hotel bookings

Booking.com's CEO Gillian Tans shares some insights on how the company meets the personalization trend in online commerce with its hotel booking assistance technology.
http://hotelmarketing.com/index.php/content/article/how_booking_taps_ai_for_hotel_bookings

 
METASEARCH IN 2018: 10 THINGS YOU NEED TO KNOW


A new Koddi survey gathered opinions from across the industry, collaborating with digital marketers at online travel agencies, digital marketing agencies, hotel suppliers, tech brands and others. The respondents represent many of the largest global brands in the industry, with 65% managing metasearch campaigns for 500 or more hotel properties, with key regional focuses in Europe, North America, Latin America and Asia-Pacific.
https://www.koddi.com/metasearch-in-2018-infographic/



OTA big guns on what the future holds for their businesses

Priceline's Glenn Fogel and Expedia's Mark Okerstrom each took a turn on the center stage at Phocuswright to discuss what the future holds for their businesses.
https://www.tnooz.com/article/ota-ceos-on-the-future-for-their-business


Impulse buying an untapped travel market with major potential for

Travel-related impulse buying is an untapped market with major potential for growth, per research revealed in a new Google blog post. More than 60% of U.S. travelers would consider an impulse trip based on a good hotel or flight deal, according to the study that Google conducted with Phocuswright.
https://www.mobilemarketer.com/news/google-60-of-travelers-would-impulse-book-a-trip/510697/
Reactions:

0 comments :

Post a Comment